隐私政策
Last updated: November 14, 2025
This Privacy Policy describes how National Museum Goods MU:DS (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from muds.kr (the “Site”) or otherwise interact with our services (collectively, the “Services”). By using the Services, you agree to the practices described in this Privacy Policy.
1. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or to comply with legal obligations. When we make changes, we will update the “Last updated” date and post the revised policy on the Site.
2. Personal Information We Collect
2.1 Information You Provide Directly
- Contact information: name, address, email, phone number
- Order information: shipping/billing address, payment confirmation, order details
- Account information: username, password, security details
- Customer support: any information you include when communicating with us
Some features may require certain information. If you choose not to provide it, you may be unable to use those features.
2.2 Information Automatically Collected (Usage Data)
- Device and browser type
- IP address
- Network connection information
- Interaction data (pages viewed, clicks, time spent)
2.3 Information From Third Parties
- Shopify, our e-commerce platform provider
- Payment processors, including Paymentwall, for payment confirmation and fraud prevention
- Analytics and advertising partners
3. How We Use Your Personal Information
3.1 Providing Products and Services
- Process and fulfill orders
- Provide notifications regarding purchases, returns, and account activity
- Manage your account
- Arrange shipping and handle returns
- Communicate with you, improve the Services, comply with legal obligations, enforce terms, and protect rights
EEA customers: Legal basis for these activities is Art. 6(1)(b) GDPR – performance of a contract.
3.2 Marketing and Advertising
We may send marketing emails or display ads based on your interests. (EU customers: only with your consent.)
Legal basis: Legitimate interest – Art. 6(1)(f) GDPR, or Consent – Art. 6(1)(a) GDPR.
3.3 Security and Fraud Prevention
We use your information to detect, investigate, and prevent fraudulent or malicious activity. (EEA: Art. 6(1)(f) GDPR)
3.4 Communication and Service Improvement
We use your information to respond to inquiries, improve the Services, and enhance user experience. (EEA: Art. 6(1)(f) GDPR)
4. Cookies
We use cookies to operate and improve the Site, remember your settings, run analytics, and personalize advertising. For details on Shopify cookies: https://www.shopify.com/legal/cookies
Global Privacy Control (GPC): Our Site recognizes the GPC signal as an opt-out request for “sale” and “sharing” of data for targeted advertising where applicable. We also do not recognize other “Do Not Track” (DNT) signals from browsers.
5. How We Disclose Personal Information
- Vendors and service providers, including payment processors such as Paymentwall, analytics partners, Shipda fulfillment partners, and hosting providers. Paymentwall processes payment information under its own privacy policy: https://www.paymentwall.com/privacy. We do not store full payment details on our servers.
- Business and advertising partners
- Affiliates within our corporate group
- Parties to business transactions, such as mergers
- Authorities, to comply with legal obligations
We do not use or disclose sensitive personal information for inferring characteristics.
We have in the past 12 months disclosed the following categories of personal information:
| Category | Categories of Recipients |
|---|---|
|
|
CCPA / US Customers:
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers (name, email, phone) | Business and marketing partners, fulfillment partners |
| Commercial information (purchase records) | Business and marketing partners, fulfillment partners |
| Usage Data | Business and marketing partners, fulfillment partners |
6. Third-Party Websites
Our Site may contain links to third-party platforms. We are not responsible for their privacy practices. You should review their privacy policies. Information you provide on public/semi-public platforms may be viewable by others. Links do not imply endorsement.
7. Children’s Data
The Services are not intended for individuals under 16. If you are a parent/guardian of a child who provided personal info, contact us to request deletion. We do not knowingly “share” or “sell” information of children under 16.
8. Security & Retention
We implement appropriate technical and organizational measures. No method is 100% secure. Information may not be secure in transit. Retention depends on account maintenance, services, legal obligations, disputes, or contract enforcement.
9. Your Rights
- Access / Know
- Delete
- Correct
- Portability
- Opt out of Sale/Sharing/Targeted Advertising
- Restrict Processing
- Withdraw Consent
- Appeal
- Managing Communication Preferences
Verification of identity may be required. Authorized agents can act on your behalf. We will respond timely as required by law.
10. Complaints
Contact us first for complaints. EEA users may appeal to supervisory authorities: List of Authorities
11. International Transfers
We may transfer personal info to countries without equivalent data protection. Transfers from EU/EEA/UK rely on Standard Contractual Clauses (SCC) or equivalent safeguards.
12. Privacy Officer
Privacy Officer: IMJA CHOI, Strategic Planning Team, National Museum Goods MU:DS
Email: global@nmf.or.kr
Address: 137 Seobinggo-ro, Yongsan-gu, Seoul 04383, Republic of Korea
The Privacy Officer is the primary contact for all privacy-related inquiries.
13. Contact Us
If you have any questions or wish to exercise your privacy rights, contact us at:
Email: global@nmf.or.kr
Address: 137 Seobinggo-ro, Yongsan-gu, Seoul 04383, Republic of Korea
We are the data controller for the personal information processed under this Privacy Policy.